This year’s #GivingTuesday campaign was highly anticipated as it hoped to break its previous record of the most money raised for charity in 24 hours. While it has not yet been announced how much has been raised, the Charities Aid Foundation, which introduced the campaign to the UK, have updated its website with a not so subtle nod that they have broken the record they set last year:
Source: Giving Tuesday
The campaign which began in the US, has been running for three years in the UK, and in it’s fourth year it is estimated that 4.5 million people in Britain supported the cause, making it the most successful year yet. CAF have said that it is not possible to calculate an exact total for the money raised on the 29th November. However, they do know that just under one in ten adults in Britain (around a 6% increase on last year) showed their support for a good cause on the day; from donating money, fundraising, volunteering to talking to friends and families about the great work charities do the list was endless.
Indicative results from fundraising platforms have revealed a substantial spike in the volume of donations on the day, although totals are yet to be confirmed by individual organisations themselves. According to CAF, donations were up by a staggering 500% for the charity and community group membership network, LocalGiving, when compared to the same period last year. Other platforms also saw significant increases:
BT MyDonate - 180%
Virgin Money Giving – 103%
Everydayhero – 92%
Source: The Big Give
Online match-funding campaign The Big Give has reported that its Christmas fundraising challenge, which launched on Giving Tuesday, has raised more than £7.2 million from a record 17,000 donations, for over 300 charitable organisations.
The Giving Tuesday campaign also had great social impact and was the UK’s top trending hashtag on Twitter on the 29th November from 8am right up until 5.30pm.
Find out more about GivingTuesday in our previous blog.