In a recent blog, we talked about charities embracing digital to raise awareness and help increase fundraising opportunities. Popular charity campaign #GivingTuesday is a real success story of utilising digital. The campaign has announced it will be returning for it’s third year in the UK on the 29th November after a record breaking year in 2015.
Last year #GivingTuesday raised £6,000 a minute for UK charities and broke the world record for the most money raised online in 24 hours and the campaign now runs in over 70 countries worldwide. The total raised last year amounted to a staggering £35 million with over 1,400 charities and businesses involved in the international movement that will directly benefit good causes globally. The initiative is led by the Charities Aid Foundation and the date has been carefully planned as it follows pre-Christmas shopping spree dates, including Black Friday and Cyber Monday and aims to encourage businesses and individuals alike to contribute to good causes.
New digital presence
Ahead of the launch of #GivingTuesday this year, CAF has revealed a new logo and website for the campaign and profiles from people who are doing brilliant things for charity which fits perfectly with the new tagline ‘Do Good Stuff’.
The campaign benefited from huge support from social media; the hashtag last year topped Twitter trends throughout the day with more that 100,000 #GivingTuesday mentions, meaning the campaign reached hundreds of thousands of people. The initiative also has a wide backing from well-known charities and brands; more than ever have signed on to be a part of the 2016 campaign including:
Head of Policy and Campaigns at CAF, Hannah Terrey said, "#GivingTuesday is a huge celebration of doing good, and an opportunity to highlight the work charities do across the UK and around the world.
“#GivingTuesday is a brilliant opportunity for charities – small and large – to make some noise and reach new audiences,” Terrey said. “It’s the perfect time to be creative, share ideas with others and try something different. We hope that on #GivingTuesday we can inspire people who wouldn’t otherwise donate or volunteer to 'do good stuff' and be part of this growing global movement.”