Ready, Set, GDPR: The best articles for charities on the web
The countdown to GDPR is well and truly on! Organisations currently have 8 months to whip their data into shape before the implementation date on 25th May 2018. Admittedly, it can all be a bit overwhelming.
Where to start?
What does it all mean?
How will this affect our supporters?
These are just some of the questions your charity might be asking. Here at CAN we're committed to our mission of supporting social organisations, that's why we've rounded up some of the best articles on the web to get you started.
'What is GDPR and how will it affect my charity?' by Charity Digital News gives a great introduction. This article answers the questions- what is GDPR? What is meant by consent?
GDPR is a replacement to the Data Protection Act (DPA, 1998). It aims to standardise the way Personally Identifiable Information (PII) is dealt with in terms of Data Controllers (i.e. organisations that collect personal data) and Data Processors (i.e. a third party you share data with) and that exist within the EU or countries operating outside of the EU that process data on EU nationals.
If you're looking to expand on the basics of GDPR, this article by Reason Digital sheds a light on just why it is so important. It also highlights some interesting details including;
An addition to GDPR is the requirement that any changes do not affect the user experience. Any fears of painfully long forms with lots of long paragraphs full of information can be dispelled. The inclusion of this guidance is to demonstrate a clear link between an easy to use process and understanding how your data will be used. Complex processes, besides being terrible for conversion, obfuscate essential information like data protection.
This great, uplifting case study highlights how an opt-in policy can have a positive affect. RNLI's first opt in marketing campaign saw treble responses! Read the full article.
The average donation was £8.39, almost triple the £2.94 average donation for the previous year’s appeal.
We hope that helped you get the ball rolling on your organisation's compliance with GDPR.
Keep an eye out for the latest up to date information from CAN Mezzanine Old street customer Fundraising Regulator.