Social enterprise soap brand launches bathroom luxury with a conscience


 Social enterprise soap brand launches bathroom luxury with a conscience

Luxury hotels, department stores, boutique shops and forward-thinking corporate companies can now pamper their customers and staff while contributing to a unique employment initiative thanks to new social enterprise brand, The Soap Co.

Promising to be good and do good, with a strong focus on design and ethics, the new brand will also be available directly to consumers online. It aims to reach out to socially-minded consumers and companies, matching straight-forward social messages with quality products.It represents a bold move into a new market segment for charity and parent company CLARITY, founded in 1854 to provide employment opportunities for blind and disabled people, with more than 70 years’ experience making soap products.

Jeremy Robinson, CEO, said: “For us this is an opportunity to prove that there does not have to be a trade off between quality and social benefit. “We’re helping to expand the socially conscious buying market and, ultimately, to create more employment for blind or otherwise disabled or disadvantaged people who want to work, but are often not given the chance.”

Camilla Marcus-Dew, Launch Manager, said “The new range of products has been in development for more than a year and has  outperformed other luxury brands in consumer testing”. 

Pick and pack

The Soap Co’s stylish black and white packaging is also environmentally friendly. Bottles are partly made from recycled milk bottles and release 37 per cent less carbon than regular PET bottles. Refills are available to encourage consumers to reuse the non-recylable pumps. Bar soaps are wrapped in compostable biofilms and 100% recycled paper, with fully compostable sticky labels.Featuring colour and paraben free liquid hand wash, hand lotion and hand-made bar soaps, it comes in three desirable fragrances: Black Poppy & Wild Fig, Citrus, and White Tea. Made by hand or on semi-automated production lines in the UK, the new range is all about creating sustainable employment and providing a stepping stone to mainstream work for those who need support. In the modern London factory, excitement is building among staff about the Soap Co launch.

Alex Temple, 24, who has been working on production line for the new range, said: “It’s really good. It makes the new products even more special and it’s going to be a big hit.” Stephen Hathorn, who has worked for CLARITY for 15 years and is responsible for mixing the liquid products, said: “Hopefully its going to be good for the company…They smell really nice.”

You can visit The Soap Co. website here. If you would like to get in contact, email them on


Category: Sector news