Social Saturday is an annual campaign to give social enterprises the chance to shout about the great work that they do, invite politicians to find out more and inspire consumers to buy from social enterprises. This year Social Saturday will take place on Saturday 14th October.
Organised by the national body for social enterprises, Social Enterprise UK (SE UK), the first Social Saturday in 2014 was backed by David Cameron and successive campaigns have reached consumers, MPs, local authorities and businesses throughout the UK.
In 2016 over 60 events took place across the UK, ranging from community fun fairs to social enterprise lunches and business networking events.
Social enterprise supporters, actor Michael Sheen and comedian Chris Addison visited SE UK’s pop-up stall at Borough Market to support Social Saturday. Michael Sheen has since become patron for Social Enterprise UK.
Social enterprises across the country received visits from MP’s, including Co-Leader of the Green Party, Caroline Lucas.
According to Social Enterprise UK, since launching Social Saturday, awareness of social enterprise among the general public has risen from 37% to 51%.
SE UK’s key message of Social Saturday is to encourage consumers to ‘unleash their spending power’ by purchasing from social enterprises.
This year SE UK are asking people to make ‘one small change, with one big impact’ by swapping an everyday purchase for a social enterprise alternative. It has created a Social Enterprise Marketplace featuring consumer facing social enterprises.