The Fundraising Preference Service launched with high number of requests in the first week


Fundraising Regulator

The Fundraising Preference Service (FPS) launched on Thursday 6 July 2017.

Over the first six days of its inception, the Preference service received more than 4,000 suppression requests. This figure amounted to 2.2 requests a minute.

Of the total number of requests made, the regulator said that more than 3,500 were requests to stop communications across all the eligible channels. At least 190 requests had been specifically to block direct mail, 42 to block telephone calls, 31 to block text messages and 17 to block emails.

The FPS has been established to give members of the public greater control over the contact that they receive from charities. Charities can now be fined up to £25,000 for failing to comply with the new rules.

The launch of the FPS means that individuals can now block post, phone, email or text communications from named charities. Prior to the launch, the Fundraising Regulator added new requirements to the Code of Fundraising Practice based around the length of time charities have to communicate with supporters, the work of third parties and the use of personal data, so making the rules stricter.

Stephen Dunmore, chief executive of the Fundraising Regulator, said: "The FPS will help further rebuild trust between members of the public and the charity sector. However, it is not a silver bullet. Progress is being made in how charities go about their fundraising, yet there is still much to be done."

Tracey Crouch, the Minister for Sport and Civil Society, said the launch of the FPS was an important milestone. "Charities and voluntary organisations do an incredible job for good causes across the country and this service will help them continue to fundraise responsibly, while protecting people from receiving unwanted requests."

To find out more about the Fundraising Preference Service, please click here 

Category: Sector news