#GivingTuesday is today!
We recently shared that GivingTuesday would be returning for it’s third year on the 29th November. Are you ‘doing good stuff’ for charity on #GivingTuesday?
What is GivingTuesday?
#GivingTuesday falls after Black Friday and Cyber Monday and encourages us to do good stuff for charities and give back after taking full advantage of the sales. Last year, the campaign raised £6,000 a minute for UK charities and broke the world record for the most money raised online in 24 hours. It now runs in over 70 countries worldwide, so they’re set to break their own record this year (a staggering £35 million!)
What good stuff can you do?
You can bake, shop, make, donate, film, tweet or even just say good stuff. Thousands of people in the UK are already committed to doing good stuff all in one single day. You can sign up here. If you need some inspiration, some of last years’ success stories are featured on the website.
#GivingTuesday UK has hit our screens!
For the first time since its launch back in 2014, the campaign has relied on social media for promotion; it has clearly worked as the campaign has gone from strength to strength. However, this year, an advert campaign has been launched that will air on prime time TV from the 27-29th November to push the annual day of giving even further. The advert is made up entirely of user generated mobile clips where ordinary people are showing how they are supporting a charity and helping to make a difference.
The advert was created by WPN Chameleon who have donated their time to make the spot for free and Media house M.i., Sky and BT Sport have all donated airtime and will be showing the advert on over 100 spots. This again highlights the impact digital campaigns can have for charities.
CAN Customer Mentor UK are doing ‘Good Stuff’
Mentor UK is supporting the Luton Food Bank with their Christmas campaign... an advent calendar with a twist!
Mentor UK are in the Reception of CAN Mezzanine, Old Street today (29/11/2016) to hand out a 'reverse advent calendar' and provide information on the campaign. January and February see high demand on food bank resources but less food being donated. Luton Food Bank's 'reverse advent calendar' suggests an item of dried or canned food to be set aside every day of advent so that by the time Christmas arrives there will be an extra food parcel to put on the food bank warehouse shelves ready for the January rush.
Mentor UK will be at CAN's Old Street Reception on Wednesday 7th December and Tuesday 13th December to collect the food donations.